SEM Rush
Pricing: Freemium
Usage: Keyword + Competitor Analysis
SEM Rush give a detailed report on the competitor’s online presence, you will be able to get a report on the best of their keyword’s ranking, estimated CPC, and gain overall insights on their web performance.
When it comes to back link analysis, it gives a decent report about your competitor and in terms of advertising and PPC strategies – SEM Rush offers enough information about your competitors ad copies, keyword, bids and budgets.
Screaming Frog
Pricing: Free + Paid
Usage: Website Auditing
Performance Auditing should always be a top priority when it comes to SEO, and this Tools does the job perfectly and saves your timing. It identifies the most common issues related to content, redirects, 404 page identification. It is easy to use and works in crawl mode that spiders your website and produces a reports that can easily be exported into excel.
Identifying missing alternative text for images and finding canonical will be a easy job. This is available for Free as well as Paid versions. The Free version offers basic features limiting to 500 URLs and Paid version offers variety of features with Unlimited URLs.
Authorityspy
Pricing: Paid
Usage: Link Building
This tool help to find top websites in a particular niche, It is more into finding the influencers of a niche which in turn provides opportunity to find bloggers and improve your connection to built right back links.
Google Search Console
One of the best tools out there to identify many issues on your website and rectify them, This Google tool will help you identify duplicate metadata, number of pages indexed to Google search and issues found during the crawl. Search console shows a detailed report on the search queries on which your website appeared and its click through rate. You will also know what are the sites links to your website.
The Mobility usability report will list out all URLs with usability issues for the mobile users
Google Page Speed Insights
This tool will give a detailed performance report your website and suggestions to improve. It grades your website in a scale to 100 and any website scores 90 and above are considered fast, 50 – 90 as average and below 50 are considered slow. It uses Lighthouse to determine the performance of the page. The score are calculated for both desktop and mobile devices. The audit report is detailed in three sections:
Opportunities: It provides suggestions to improve the performance of your page.
Diagnostics: Provides the best practices to be followed .
Passed Audits: Provides the page criteria that passed the audit.