For a person who is new to digital marketing, the first thing that they need to learn is to get more traffic on their website. They need to know that how to get visitors to their website, how they can increase their website’s search rankings, and also how they can make more leads and sales. If you are also looking for the same, then you are in right place. The first thing that you need to understand is, how a page’s ranking works and how you can make more traffic for your website. It is easy to understand, but it has a lot of complexities
What is Off-Page SEO?
The very first thing that a person needs to understand is what is ‘Off-Page SEO’. There is no doubt that the first thing that people are trying to get on their website is a search engine. It is the first thing that a person gets on their screen. If you are a newbie in the field of digital marketing, then it is really hard for you to get a good understanding of the keyword rankings and also how a page is ranking for a particular keyword. If you are going to be able to understand the same, then it is important for you to have a good understanding of off-page SEO.
Let us know the definition of Off-Page SEO. Off-Page SEO is also known as the organic or natural SEO and it is basically the SEO that happens outside the page. It is the Search Engine Optimization technique that happens around your website and not on the pages.
Two Important factor that are important for off-page SEO
Domain Authority
Domain authority, also known as DA, is the ranking factor of a domain and its position on the search engine results page. A higher domain authority indicates that the website has more credibility, better quality, and is less likely to be spammed.
As a rule of thumb, sites with a DA above 60 are more likely to be relevant and have quality content than those below that level.
If your DA is low, don’t worry. You don’t have to do anything about it. It’s usually a good sign that you are getting some traffic but not enough.
If it’s higher, however, then your domain must be optimized for better search results. This includes creating better titles, descriptions, and meta tags.
When optimizing the content, your keywords must be mentioned and used in the context in which they belong. Remember that your goal is to rank for the keywords that people use when they type your domain name into the search engine. This includes making sure you have at least three unique, relevant, and related keyword-rich pages in which to optimize for each keyword. Please ensure that you don’t overdo Keyword, Rely on quality content instead.
Site Traffic
Traffic is the number of times a site’s pages are visited per day.
While DA is a measure of a website’s credibility, traffic shows the amount of interest there is in a website. A high traffic number shows people are interested in the content on your site.
As a rule of thumb, websites with daily traffic of more than 1,000 visits are more likely to be relevant.
As you can see, site traffic is one of the most important ranking factors. If you are just starting out, you can increase the number of people visiting your site without worrying too much about the ranking factor of your site.
As your business grows and you acquire a bigger client list, you will need to focus on building a better website