April 2024

The human desire for order and justice runs deep. We crave a world where good deeds are rewarded and wrongdoing is punished. This innate need fuels the just-world hypothesis, a deeply ingrained belief that good things happen to good people and bad things happen to bad people. While this concept offers comfort and a sense […]

Have you ever felt obligated to return a favor, even if it was a small one? Or perhaps you found yourself more willing to help someone who had just done something nice for you? This phenomenon, known as reciprocity bias, is a powerful force that shapes our social interactions and decision-making. What is Reciprocity Bias?

Have you ever argued passionately for a movie only to discover your friend hated it? Perhaps you excitedly convinced a colleague about a new marketing strategy, only to be met with skepticism. These situations can be frustrating, but they highlight a common human tendency known as projection bias. In simpler terms, projection bias is the

Memories. They stitch together the tapestry of our lives, shaping our identities and influencing our present decisions. But what happens when the threads unravel, and the picture they paint is not entirely accurate? This is the perplexing phenomenon of false memories – recollections that feel vivid and real but diverge from reality. False memories can